If performance is what you are looking for, then our new line of 1st Strike Hard Baits will deliver.  Our Crank baits are a great example of a dependable product that will put fish in the boat.  Choose from some of the most popular colors available. 

We are featuring a medium diver line of crank baits that dive to 8 feet and a deep diver line of crank baits that dive to 12 feet.  We are planning to add more in the future.

Welcome to 1st Strike Crank baits.