This is a  durable plastic bait made by Charlie Case. These guys are a great imitation of the Mad Tom catfish native to rivers and streams in the US and Canada. The baits come in 5 packs. I would suggest that you use these with a small jig head (1/8 oz) hook. Rig it so the hook point comes up behind the dorsal fin which will make this virtually weedless.  Small Mouth, Largemouth and Walleyes won't be able to resist it.